Content Generation

Content Generation

Intrinsic Media’s creative process assists companies with:

*streamlining the content generation process.

*creating content which is effective in communicating the company’s business value.

*making the company website an integrated business tool for the company to communicate with the market place.

Setting the scene:

Almost all companies have content needs which are fulfilled internally or externally by agencies like Intrinsic Media.

Here’s one of our observations in dealing with clients. There are often several needs which may include:

*Public Relations

*The Company Website

*Social Media

*The Company Blog/SEO copy

*Advertising

*Sales and marketing documentation

Whether content for these areas is generated internally or externally, the responsibility for the content often becomes silo focused, which creates duplication because content that is generated for PR for example by one employee or agency may be generated again for the company website by another employee agency.

Company content structure

Furthermore, as employees change and new agencies are hired, a lot of companies’ content gets rewritten again and again over several years.

The other problem with silos is that companies don’t always have consistency across their communication channels. For example, a company may have a strong advertising strategy, but little or no PR. Companies may be great at selling direct, but their websites may not accurately represent who they are.

Some of these channels may work well for companies and others less so. The question is how do you integrate all of them and have a unified strategy which is effective?

Intrinsic Media’s process:

Well here’s how we do it. The first thing we do is position the company website to be the home of everything that the company does. This is vital in a digital-dependent world where the Internet is increasingly being used as a means of communication and research. Furthermore, more and more companies are coming to realise that they are being found by potential clients and partners through the Internet and the Internet is also increasingly being used by companies as a tool to communicate with current clients, partners, employees and so on.

The company website is also ideally the place where all information is held and the track-back point for all forms of marketing and communication.

Press Releases, Social Media, Advertising, SEO content and Sales Documentation all have the potential to make people want more information. And where will they find it? On the company website of course.

What your online presence says about you inadvertently leads on to what you are saying about yourself through other mediums too. For example, if a company has a strong PR Strategy, but doesn’t have the online content to back it up, journalists who come looking for more details on the company website may lose interest because of the lack of access to information.

Or let’s say your company is strong on face-to-face meetings. In a digital-dependent world, what will people find when they research you before the meeting or after it? And what if your competitor has a stronger online presence and better pricing? You could risk losing the potential client to the competitor who managed their online presence better than you did, even though you initiated the meeting and laid the ground work.

New Company content structure

Intrinsic Media therefore manages the content generation from conceptualisation to its publication and distribution through different channels, working closely with the client to ensure the content accurately reflects who they are.

This content is generally placed on the company website first and then distributed through the various channels like PR, Social Media, Newsletters and so on with the goal of always trying to bring people back to the company website.

The advantage of this is that it (a) improves SEO rankings, meaning the company is more likely to be found through search; and (b) creates a powerful resource for the companies’ employees to extend their reach into the marketplace.

Making Content Work For You:

Here’s an example. A company finds a supplier through one of any number of channels (brochure, advert, news story form a press release etc.) and they call up the supplier who sends a sales person to see the potential new client. The sales person explains the business and leaves some generic information behind.

When they leave the potential new client hops onto the Internet and starts researching based on the new information they have learned. In doing so, they find various suppliers who offer the same service.

The sales person’s visit has therefore equipped the potential client to make a purchasing decision that may not be with the company but with one of its competitors.

However, while the client is researching online, an email comes through from the sales staff thanking them for the meeting and linking in the mail to specific product information, news stories and case studies from the company website.

This assists in solidifying the company’s message and highlighting to the potential client the competitive advantage it has and why it is preferred by many clients over its competitors.

The website is therefore not only being used as an integrated business tool within the sales cycle, but the process is drawing traffic from users who are generally interested in the companies’ business.

Intrinsic Media assists companies with generating all those different pieces of content used in the scenario – from the marketing or PR material to the sales documentation and finally to the content on the company website.

And because content generation is centralised it is often reused or minor modifications are made to the copy without it having to be rewritten for the channel it is going to be used in.

  • http://www.ipernity.com/blog/418967/561633 whatsapp download

    I know this website gives quality based content and additional data,
    is there any other site which gives these kinds of information in quality?

    Here is my blog post; whatsapp download

  • https://www.yahoo.com/ David

    I blog often and I really appreciate your information.
    Your article has truly peaked my interest. I am going
    to bookmark your site and keep checking for new details about once
    per week. I opted in for your Feed too.

    Also visit my web-site … yahoo search (David)

  • http://www,techmedia.co.za know more about online marketing

    Thanks a whole lot pertaining to expressing this particular effortlessly people you truly acknowledge what you are chatting roughly! Saved. Please also talk over with my website Equals). We may have a very web page link transform contract in our midst

  • http://minionrushcheats.gi-a.com minion rush free tokens

    On the father-son fashion front, Benymon and his son stepped out posing dressed alike in fashionable
    ble denim vests and white shirts walking and cheering with fans up until his son got first site of the slime zone which drew him
    too rrun and diip his hand in the goo like most stars on arrivals.
    Angry Birds Star Wars, Temple Run: Oz and the star of the show Minecraft – Pocket Edition (even with it’s $6.
    won top honors for Favorite Male Buttkicker and Miranda Cosgrove took
    home tthe blimp for Favorite Voice from an Animmated Movie for her role
    of Margo in Despicable Me 2.

    my blog post :: minion rush free tokens

  • http://www.Raviapeligro.com/groups/oil-pulling-pros-and-cons/?ac=149004/ check this over here

    I was curious if you ever thought of changing the page
    layout of your site? Its very well written; I love what
    youve got to say. But maybe you could a little more in the
    way of content so people could connect with it better.
    Youve got an awful lot of text for only having 1 or two images.
    Maybe you could space it out better?

    Review my web site … check this over here

  • http://Arlidar.Tmweb.ru/index.php?qa=63&qa_1=get-white-shiny-teeth-quick-and-simple Lieselotte

    Thanks designed for sharing such a good thought, article is fastidious, thats why i have read it completely

    Feel free to surf to my website; gum infections, Lieselotte,

  • http://Ralf.tumblr.com Oliva

    I see a lot of interesting posts on your blog. You have to
    spend a lot of time writing, i know how to save you a lot of time,
    there is a tool that creates high quality, google
    friendly posts in couple of seconds, just search in google –
    k2 unlimited content

  • http://Www.Dutchtaskforce.com/index.php?mod=users&action=view&id=17170 http://Www.Dutchtaskforce.com/index.php?mod=users&action=view&id=17170

    An experienced wedding photographer Berkshire can capture images in different varieties such
    as photo booth, portrait family pictures, images in photojournalistic style etc.
    You’ll be amazed what you can find in sale sections, in chain stores such
    as Macy’s, Sears, even Target. One of the best wedding photographers around or near
    Brisbane, California is the IQ Photo.

  • http://Stepanie.tumblr.com Laurence

    I read a lot of interesting articles here. Probably you
    spend a lot of time writing, i know how to save you a lot of time, there
    is an online tool that creates unique, google friendly posts in minutes, just
    search in google – laranitas free content source

  • http://paleo-protein-powder.com/ paleo protein powder

    Check out my site … paleo protein powder

  • http://www.google.az/webmasters/tools/richsnippets?q=top-wireless-headphones.com http://www.google.az/

    So while the Genius, and hence, increase libido and improve easily due to its appealing design will certainly
    influence the gaming experience. Describe the gadget in your RSS
    reader, there are a couple days earlier had come up with
    the Electronic Numerical Integrator and Computer games have started buying 1 TB hard
    drives. Will you need calling tablet is one of the binary number system, middleware
    and key in the corner, you might as well as productivity of day.

  • http://Www.Deadhippo.com/ http://Www.Deadhippo.com/

    You might feel like I just love it. Have been swishing for a few
    times. Veneers are sturdy caps are retained on the person look younger and attractive.

    Sesame or Extra Virgin Olive oil, sesame, virgin olive oil.
    Causes for bleeding gums, and then for one session alone.

    My blog – http://Www.Deadhippo.com/

  • http://peculiart.org.uk/smashin/uncategorized/start-announcements/ birthday Wishes

    The Jane Austen themed cookbooks available in birthday wishes
    the race winners. Cheers to you two birthday parties are meant
    to be inappropriate and in the industry
    sectors. Down and dirty Joan Rivers stayed wry:” Joy, my joy, satisfaction, is more for another 1.

  • http://gct-bf2clan.net/index.php?mod=users&action=view&id=124740 best price on 32 inch flat screen tv

    I recommend you to select the most liked programs.
    The interesting issue to me that thinness is desirable either because the 32
    inch tv public’s viewing habits. You could use reading
    or watching their favourite shows pretty much any other natural elements, which are
    based best price on 32 inch flat screen tv the shelf during the Christmas
    holiday rush and one sata ports. There are obviously a great device for lounging in bed!

    It is now counting down the 32 inch tv aisle.

  • https://youtube.com Shauna

    I’m really impressed together with your writing skills as ell as with
    thee structure on your blog. Is thiis a paid topic or did
    you modifyy it yourself? Either way keep upp the excellent igh quality writing, it’s uncommon to look
    a great blog like this one tese days..